Sunday, 22 May 2011
MuViBlog recreates
Have a look and make your own decisions on how we went, feel free to let us know on our Twitter - @MuViBlog100!
Saturday, 30 April 2011
Radiohead - House of Cards
Not only does it look nifty and fit the low-key mood of the song, it also was created using no cameras. Yes that's right, what you are seeing in this video is pure data. They used two pieces of technology in order to scan the 3D images they wanted to use. The first was used to capture small things in a very detailed sense, Thom Yorke's face would be one example. And the second was used to capture large scenes but in less detail. The rather bizarre way in which the data is represented gives the video an almost dream like quality, which is probably something they were attempting in the creation of this video technique. And the final point to be made here is that it makes the video watchable, if this video had just been filmed normally it would have made for very boring viewing. This gimmick, as some would call it, turns it into mesmerising viewing, and a template for videos in the future.
Thursday, 28 April 2011
Plastiscines - Barcelona
Random music video concepts
Every now and then there’s one of those music videos that has a completely random concept, like OK Go’s video for “Here It Goes Again”.
Released in 2006, it’s known as ‘The Treadmill Video’. The content of the video doesn’t really have anything to do with the lyrics of the song and there are no musical instruments or singing (apart from some lip-synching while they jump around on the treadmills), but the choreography and creativity managed to win it a swag of awards and millions of views on YouTube.
This music video got me thinking of two things: first, just how random a music video concept could be while still being entertaining and adding something to the song; and second, just how much you can do with 8 treadmills.
Wednesday, 27 April 2011
Cosmo Jarvis
Saturday, 23 April 2011
Rage Against The Machine - Renegades of Funk
Wednesday, 20 April 2011
Sigur Rós - Glósóli
Sunday, 17 April 2011
Slightly ahead of their time
Saturday, 16 April 2011
Music videos with a story: Everlong and Learn to Fly
In Learn to Fly, the band members play not only themselves, but pilots, air hostesses, an obese woman, a school girl, a baby, and others. The best part of this video is the irony of the band members checking themselves and each other out in character and vice versa, e.g. Dave Grohl dressed as a schoolgirl getting excited about seeing Dave Grohl; and the rest of the band checking out Taylor Hawkins dressed as an air hostess.
Everlong is one of those awesome 90s music videos with everything – it’s got a clever plot, a reference to Sid and Nancy and a ‘save the whales’ jumper. Overall, it’s just a creative music video, e.g. check out the bit from 4:00- 4:18 where the band peels themselves out of their characters.
Wednesday, 13 April 2011
Theatrical Videos: Meat Loaf & Muse
In this post, I wanted to explore grand, theatrical music videos. There is nowhere else really to start but with Meat Loaf, even his song titles ooze theatrics, like “Life is a Lemon and I Want my Money Back” and the archetypal Meatloaf song “I’d Do Anything For Love (But I Won’t Do That)”.
The video gets off to a powerful start with a motorcycle engine revving gruffly and guitar screeching, subsiding into the iconic piano accompaniment (emulated by Architecture in Helsinki recently). It makes use of all the blue-lights, shadows and pyrotechnics available and every candle from every Stevie Nicks video. Lyrically, the video is repetitious. It could be argued the point is never reached. What won’t he do? Who knows, it has never been defined.
The statuesque beauty featured has a great time bathing sensuously in clinging wet fabric and being devoured by a massive bed, cue writhing lesbians. It is worth noting at this point that the female vocalist is not the legged beauty featured. She only received a minor payment for her contribution to this song and no credit or recognition.
This video is as theatrical as they come, a modern play on Beauty and The Beast well-known fairy tale. This video uses all the tricks in an early 90s music video director’s arsenal – light play, smoke, mirrors, alternate dimensions, pretty girls, ugly blokes, lesbians, all to keep a highly repetitious, overly-long, dramatic musical epic as interesting and engaging as possible. For one, this writer is totally hooked!
To contrast The Loaf with a more contemporary theatrical video, Knights of Cydonia by Muse is a perfect example. Muse are not known for making the best music videos or spending much money on them for that matter, look at Plug In Baby, CGI effects from MS Paintbrush. Conversely, Knights of Cydonia is a triumph, resembling a futuristic ‘Spaghetti’ Western complete with kitsch moustache.
Chanting and Beach Boy-esque guitar starts off the fun. Low-end special effects fit seamlessly with the feel of the video. Cydonia, a futuristic western outpost dominated by a ruthless despotic ruler, holding the blonde beauty against her will, enter our handsome cowboy protagonist. He starts to mix things up, fighting with the locals and a passionate bedroom romp, look carefully for 70s film director and film crew appearing in the mirror inadvertently (or intentionally?) at their bedside.
As we reach the chorus, the action starts, with Muse’s lyrics like ‘No one’s going to take me alive” and ”You and I must fight to survive”, mouthed by the hero, pushing the strong anti-authority message, as does our beauty, while on the gallows from her over-plumped lips.
This video has it all! Attractive heroes, Kung Fu fighting, an oppressed town, a strong anti-authoritative message, lasers, sex, action, communists and a metal clad unicorn! Knights of Cydonia is a welcome departure from Muse’s under-average usual music videos.
Tuesday, 12 April 2011
Is simplicity the key?: Coldplay - Yellow
While there are many over the top and crazy videos out there today in music video land, Coldplay's video for the song Yellow is not one of them. Some would argue this is a good thing as it lets viewers focus on the music accompanying the video. I would even be inclined to agree with them, if this video wasn't so damn boring.
Now don't get me wrong, I like Coldplay as much as the next guy, more even, but I get quickly tired of watching some dude walking along a beach for five minutes. I mean come on... its not even a nice beach.
In defence of the band they probably didn't have much money to spend on a video considering this was one of their first singles, but nevertheless, I'm sure they could have tried something.
Anyway, thanks for reading my rant concerning Yellow, and welcome to the blog!
Mitch
Friday, 8 April 2011
Film directors and music videos
What happens when a film director directs a music video?
Actually, many successful film directors started off directing music videos, e.g. Spike Jonze (director of Being John Malkovich and Where the Wild Things Are). But when an established film director has a go at directing a music video, you expect it to reflect their body of film work.
So when Tim Burton (director of films like Edward Scissorhands, Sleepy Hollow and Corpse Bride) directed the music video for ‘Bones’ by The Killers, you knew it was going to be a little dark and macabre.
Even though a lot of film directors do make music videos, I don’t think many of them leave their mark like Tim Burton.
Tuesday, 5 April 2011
Oh so indie...
Cheers,
Sam.
How do you rate their music video?
Monday, 4 April 2011
- Layout: we made the width of the blog 900 pixels so that the content frame could be 640 wide to fit videos from YouTube and still have the sidebar a decent width.
- Colours: We will use a greyscale colour scheme so that it is easy to read and so that the videos contrast the background and are easy to view. Black is sleek and has musical connotations.
- Background: We will use a snowstorm as an homage to the 80's style MTV- when it actually showed music instead of "Jersey Shore" (cringe). And we think it looks 'musicy'.
- Logo: The plan is to have a MVB logo up soon, stylised like a certain television channel (*cough *cough)
- Tags: each post will include some tags which relate to the post and make it easier for you to follow the theme. We like sharing and don't mind if you leave us occasionally.
- Trending: Some posts will include multiple video reviews within the same style.
- Ratings: Sometimes we'll poll YOU to see what you think...are we right?
