Saturday, 30 April 2011

Radiohead - House of Cards

This video from English rock band Radiohead, is probably the most truly experimental video ever created.



Not only does it look nifty and fit the low-key mood of the song, it also was created using no cameras. Yes that's right, what you are seeing in this video is pure data. They used two pieces of technology in order to scan the 3D images they wanted to use. The first was used to capture small things in a very detailed sense, Thom Yorke's face would be one example. And the second was used to capture large scenes but in less detail. The rather bizarre way in which the data is represented gives the video an almost dream like quality, which is probably something they were attempting in the creation of this video technique. And the final point to be made here is that it makes the video watchable, if this video had just been filmed normally it would have made for very boring viewing. This gimmick, as some would call it, turns it into mesmerising viewing, and a template for videos in the future.

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