Every now and then there’s one of those music videos that has a completely random concept, like OK Go’s video for “Here It Goes Again”.
Released in 2006, it’s known as ‘The Treadmill Video’. The content of the video doesn’t really have anything to do with the lyrics of the song and there are no musical instruments or singing (apart from some lip-synching while they jump around on the treadmills), but the choreography and creativity managed to win it a swag of awards and millions of views on YouTube.
This music video got me thinking of two things: first, just how random a music video concept could be while still being entertaining and adding something to the song; and second, just how much you can do with 8 treadmills.
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