While the last blog post I wrote featured one of my least favourite videos, this one will cover one of my favourite music videos. The song is written by Sigur Rós, a Post-Rock band from Iceland. This band is well known for creating interesting music videos, with their video for Viorar Vel Til Loftarasas generating much controversy in their home country. Nevertheless I believe Glósóli stands as the pinnacle of their music videos.
Personally I love music videos that tell a story, and I believe many of the best videos are ones that are made to be almost like mini theatrical films. This video is a prime example of that. The cinematography is something that stands out to me as being a defining characteristic of this video, I would even go as far to say it features better cinematography than many films.
Aside from the technical aspects, this video also succeeds in telling the story of the journey of a group of young children from what looks like a desolate wasteland, to their eventual arrival at the sea as they fly off into the clouds. This is a rather simple story, but I believe this works in its favour, as it makes the story easy to understand. One of my favourite parts of the video is when the children glimpse the coastline and the music picks up as they eventually run and jump into the air. This, to me, is an extremely powerful example of the emotional effect that the combination of music and visuals can create, and something that most videos do not even attempt to do.
All these aspects come together to make this one of the most powerful video clips I've ever seen.
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